Finally Final Questionnaire

Finally Final Questionnaire - Transcript

Questionnaire
Dear Sir Madam
We at Infinity Business School New Delhi are conducting a survey on Coffee Bars
We seek your cooperation for providing following relevant information for our research We value your contribution and sincerely thank you
Do you visit coffee bars
Yes No
If answer to Question 1 is yes please proceed to Question 2 else terminate
Do you drink coffee in coffee bars
Yes No
Section A
3 Please indicate your level of agreement for the following statements
SA Strongly Agree A Agree N Neutral D Disagree SD Strongly Disagree
Statements SA A N D SD
I prefer plastic money to paper money


I spend more when I m with friends


Music alleviates mood


Technology has made man lazy


Coffee is a western concept


Aroma of coffee rejuvenates the senses


Coffee makes a good company


Coffee is unhealthy



4 Please rank the following characteristics in order of their importance to you when you visit a coffee shop
1 Most Important 2 Important 3 Neutral 4 Unimportant 5 Most Unimportant

Food
Ambience
Price
Accessibility
Service
5 How often do you visit a Coffee Bar
Daily
2 3 times a week
2 3 times a month
Less than once a month
What is the purpose of your visit to a Coffee Bar Tick maximum two
To hang out with friends
To celebrate an occasion
For a date
To relax
Just to have coffee
For a meeting
Any other please specify
You usually go to a coffee shop with Tick maximum two
Friends
Family
Colleagues
Clients
Alone
8 How much time do you usually spend in a coffee shop
Less than hour
to 1 hour
More than 1 hr but less than 2 hours
2 hours or more
9 How much do you usually spend in a coffee shop per person per visit
Less than Rs 100
Rs 100 to 200
More than 200
10 What type of service do you prefer
Self service
Assisted
What time of the day you usually go to coffee bars Tick one
Any time
Morning
Afternoon
Evening
Night
12 Which beverages do you like to consume on the following occasions

Coffee
Tea Aerated Drinks Milk Shakes
Mocktails
Refresh


Thirst Quencher


Mood Alleviator


Health Conscious


Hangout



If you visit coffee shops Barista or Caf Coffee Day or both please proceed to section B else section C
Section B
13 Please rate the following according to your personal choice for Barista and Caf Coffee Day 1 V Good 2 Good 3 Neutral 4 Poor 5 V Poor
Attribute Barista Caf Coffee Day
I Variety

Coffee

Tea

Smoothies

Mock tails

Snacks

Desserts



II Taste of Products

Coffee

Other Drinks

Snacks

Desserts

III Quality of Products

Coffee

Other Drinks

Snacks

Desserts



IV Ambience

Furniture D cor

Comfort Feel



V Delivery of Products

Order Process

Order Time

Delivery Process

Delivery Time



VI Value for Money

Coffee

Other Drinks

Eatables

Desserts



VII Personnel

Appearance

Knowledge

Responsiveness

Politeness



VIII Entertainment

Music

Reading

Games


Section C
Personal Details
Gender
Male Female
Age
Less than 20 yrs
20 to 26 yrs
27 to 33 yrs
34 to 40 yrs
41 yrs above
Occupation
Student Service
Professional Housewife
Self employed Any other
Annual Household Income
1 00 000
1 00 001 2 50 000
2 50 001 500000
500000
Marital Status
Single
Married