Stats Business Research Methods 2007

Stats Business Research Methods 2007 - Transcript

BUSINESS RESEARCH METHODS
Compulsory course Operation Area
Instructor Dr Mrinalini Shah Dr Himani Gupta Dr Gunjan Malhotra
Academic Program PGDM FT Executive Finance HR IB IT

Institute of Management Technology
Ghaziabad
1 Course Background and Objectives
Objectives Business Research Methods is a compulsory course entailing three credits and is offered to the students in the second Trimester
In thousand of organization business research is an important managerial tool that exerts a major influence on decision making The aim of this unit is to provide students with relevant knowledge pertaining to theory development and application in business research within the marketing finance HR IT IB discipline The unit is designed to develop and present a simple model of research methodology that distinguishes between strategies methods and different type of data to understand organizational problems Other aim of this course is to emphasis the importance of the methodology of handling research data and analysis Specifically to critically explore the discipline s theoretical foundations trace the evolution of the literature and identify gaps in the extant knowledge base Upon successful completion of this unit students will be able to give decision based on research in any business environment
2 Pedagogy
The pedagogy will be a mix of lectures case study assignments and group projects
3 Course Requirements
Since much of the course material involves business research situation based on research design and analyze it with statistical tools it is important that you are prepared for the class and take active participation in the class Preparation for class includes having read the topic discussed in the previous sessions
Discussions on cases will be open to all the students must actively participate in the case analysis
4 Evaluation
End Term evaluation 35
Four Quizzes 20
Mid Term Test 20
Group Project 15
Assignments and Cases 10
5 Group Projects
Final Report Format
The final report has to be prepared and submitted in the format encompassing the areas mentioned here under the heading of Contents
Introduction Background of the study
Objective of the study
Scope of the study
Methodology
Data Analysis
Conclusions
References
Appendix
Presentation
The power point presentation must be of about 15 20 minutes duration including question answer session The last 2 sessions are reserved for presentation
6 1 Textbook
Business Research Methods William G Zikmund seventh edition Thomson
Reference Books
Business Research Methods Cooper and Schindler Eighth edition Tata McGraw Hill
Research Methodology C R Kothary
Marketing Research by Naresh Malhotra Pearson and PHI
Research Methodology by Bill Taylor Sinha and Ghoshal PHI
Research Methods for Business students Suanders Lewis and Thornhill Third edition Pearson education
Management Research Methodology Krishnaswamy Sivakumar Mathirajan Pearson
Research Methodology Ranjit Kumar second edition Pearson education
Refer different books on Marketing Research also
6 3 Journals
The students must look for the statistical techniques employed in the research data analysis and data interpretation Only those techniques that are being taught in this course are to be studied
List of Periodicals in Print on management in IMT Library
S No Title of Journals Frequency
Asian Journal of Management Cases BA
Vikalpa Q
BA Bi Annual
Q Quarterly
Following Journals available in EBSCO Business Source Premier
Harvard Business Review
HYPERLINK http web11 epnet com authHjafDetail asp tb 1 ua bt Human Resource shn 1 db buhjnh do B 5FSU dt Human Resource bo B 5FSU FD85 ug sid 95EB0E10 2D18A8 2D49E3 2D9576 2D12CF26687E66 40sessionmgr4 dbs buh cp 3 AFBD us hs True dstb ES fh False sm ES mh 1 ss SO D4C9 uh btn Y A152 uso hd False db 5B0 2Dbuh C5AC rn 13 st Journal of Management Studies o Journal of Management Studies Journal of Management Studies
HYPERLINK http web11 epnet com authHjafDetail asp tb 1 ua bt Human Resource shn 1 db buhjnh do B 5FSU dt Human Resource bo B 5FSU FD85 ug sid 95EB0E10 2D18A8 2D49E3 2D9576 2D12CF26687E66 40sessionmgr4 dbs buh cp 3 AFBD us hs True dstb ES fh False sm ES mh 1 ss SO D4C9 uh btn Y A152 uso hd False db 5B0 2Dbuh C5AC rn 14 st Journal of Organisational Transformation Social Change o Journal of Organisational Transformation Social Change Journal of Organisational Transformation Social Change
Journal of Marketing Research
Session Plan of Business Research Methods
Session Topics Chapter Number
1 What is Business research Overview of Business research value and its need Chapter 1
2 3 Research process problem definition hypotheses etc Types of Research Exploratory Descriptive Causal research Chapter 4 7
4 Research proposal plan Chapter 6
5 Secondary data types of error Chapter 8 9
6 7 Measurement and scaling concept attitude measurement Chapter 13 14
8 9 Questionnaire design editing coding validation Chapter 15 chapter19
10 Sampling Theory Probability and Non Probability Chapter 16 17

Mid Term Exam

11 12 Hypothesis testing Z and t Chapter 21 22 Chapter 9 10
13 ANOVA One way Two way Chapter 12 Chapter 22 Chapter 11
14 Non parametric test Chi square Mann Whitney Wilcoxon test Rank Correlation Chapter 22 Appendix 22A Chapter 17
15 Correlation Regression linear multiple regression Chapter 23 Chapter 24
Chapter 13 Chapter 14
16 Factor Analysis Chapter 24
17 Cluster Analysis Chapter 24
18 Report writing Chapter 25
19 20 Project Presentations


Software Demo SPSS Package 15

Chapter Business Research Methods by Zikmund Text Book
Chapter Business Statistics by Ken Black