Marketing Through Social Media

Marketing Through Social Media - Transcript

Marketing through Social Media
An Indian Perspective
What is Social Media
Social media are media for social interaction using highly accessible and scalable publishing techniques Wikipedia
After the advent of Web 2 0 social media has used the power of Internet to the fullest and various sites have come up which have simplified how information is shared amongst people Some of these sites are Facebook MySpace Twitter Orkut and Wikipedia These sites have enabled various companies to target consumers across geographies and segments The blending of technology with information spreading has overcome barriers such as language and distances Though Social Media is in its nascent stage its influence on everyone can be widely seen
Social Media for Marketing
Due to its wide reach and self multiplying nature marketing through social media has become one of the intrinsic marketing strategies of most organisations Integrated marketing communications coordinates the elements of the promotional mix advertising personal selling public relations publicity direct marketing and sales promotion to produce a customer focused message
One of the unique qualities of marketing through social media is the ability to see customer response in a very short time Key factors that ensure its success are its relevance to the customer the value it provides them with and the strength of the foundation on which it is built Thus social media has become the new tool for effective business marketing and sales
Scope for Social media marketing in Indian scenario
Indian consumers are responding fast to the growing e commerce options available Alongside this there s an ever increasing craze for social networking These factors have developed a huge interest in advertising through social media amongst various organizations Indian organizations from diverse sectors are waiting to exploit this opportunity Some of these industries are Consumer Electronics Cosmetics Film Industry Educational Institutions Matrimonial Sites and Automobiles etc
Our project aims to study the impact so far of marketing through social media on Indian consumers Also through this project we aim to study the future scope of this new marketing trend
Methodology
We intend to conduct market surveys of people who use internet and are likely to access social networking sites and are prone to other social media We plan to conduct some experiments on a few social networking sites to observe real time response to some ad campaigns
The collected data will be analysed to determine the influence of marketing through Social Media on Indian Internet users
Sample Questionnaire
Listed below is a sample set of questions that we might want to ask in our market survey
Name Age Sex Occupation
Industry
How much time do you spend on internet daily
Less than 1 hour
1 5 hours
More than 5 hours
From where do you access internet
Home
Office
Cyber caf

For what purpose do you access internet
Official
Entertainment
Information
Networking
E commerce

Do you purchase products online
Yes
No
What was the source of information for the products you bought
Newspaper
Television
Internet

Are you a member of any social network
Yes
No
Which of these social networks are you a member of
Facebook
Orkut
Twitter
Hi5

Which is your favourite social networking site

Have you come across advertisements related to any product service on any of these sites
Yes
No
How often do you really care to read an ad on these sites
Always
Often
Sometimes
Rarely
Never
Were you able to recall an online advertisement when you saw the related product in real time
Yes
No
Have you bought any product after seeing its advertisement online
Yes
No
Do you think online banking is secure
Yes
No
3 Idiots Dev D and LSD Have you come across any of these movies promotional campaigns online
Yes
No
How do you respond to ads pop ups on the net
Close them immediately
Have a quick glance
Actually read what it has to offer
Go ahead and click on them
Which types of advertisements do you notice the most
Consumer Electronics
Movie Trailers
Jobs
Real Estate
Banking Solutions

When you see an ad by an unknown brand with a good offering are you curious enough to click
Yes
No
Do you really trust what is being offered in an online advertisement
Yes
No
Would the site hosting the ad affect the amount of trust you would have in the ad
Yes
No
Do you take part in online contests which are trying to promote their products by giving them as prizes
Yes
No
Do you think a product being advertised online is cooler than its competitors
Yes
No
Have you read any blogs promoting a specific product lately
Yes
No
Which site do you think will be the leader in advertising in future
Youtube
Facebook
Twitter
Blogs

Which kind of ads appeal to you Give Rankings
Pop Ups
Banners
Video Ads Video Annotations
Side Panel Embedded ads
Expanding Ads
Do you think websites using your usage data for displaying relevant ads is a breach of privacy
Yes
No